Projects

Retail Expansion Globalisation has broken the barriers changing the way we shop more so to the BRIC consumers. Tax policy on luxury flees the customers to Europe and America so why expand a fortune if not for buying?	Graphics & Photography Styling, Graphics, Photography are all found with fashions best friend magazine and the internet. Helmut Newton saw photography is meant to seduce, amuse and entertain. Chanel believed fashion spoke louder than words. I believe photography exposes the soul and fashion narrates a story.	Digital/Video Projects The saying goes "A picture can describe a 1000 words". What can 216000 frames do? Apparently influence our behaviour...
CCTV - Trend Forecast The whistle blowers sent society in disarray exposing the corruption that lies amongst our governments. Where does fashion and trends come into the picture?	Kenzo Digital Project Kenzo had once upon a time made its mark until their catwalk resembled a costume parade. That is until Humberto & Carol reinvigorated the brand using fresh designs and digital attraction but could the brand up its game?	Vloggers - Primarks 21st century celebrities are now called Vloggers who have become the fashion industries greatest allies and enemies with their comments. But can they benefit in a brand expansion?

Retail Expansion