The aim of this video is to inspire the audience with Kenzos new anti-couture brand image, that it has recently made a strong reappearance amongst privileged brands. The theme of this project is Nostalgia which originated from generation Y lack of enthusiasm with the many challenges that is beyond their control such as the recession, debts and unemployment or underemployment. The trend was brought from their reminiscing of their childhood with all their old “valuables” around their home along with their most important entertainment tools to distract from their growing list of worries such as TV, Game consoles and the internet.